The list below is a summary of many of the common features of typical “Web 2.0” sites :

  • Simplicity
  • Central layout
  • Fewer columns
  • Separate top section
  • Solid areas of screen real-estate
  • Simple nav
  • Bold logos
  • Bigger text
  • Bold text introductions
  • Strong colours
  • Rich surfaces
  • Gradients
  • Reflections
  • Cute icons
  • Star flashes

a nice article that teaches you how to imagine and design your site following the web 2.0 mode
[ via web design from scratch ]